Our Client Success Stories

Overview

Somnia is a next-generation Layer 1 blockchain designed to power real-time, high-throughput applications across gaming, metaverse, and consumer finance. Built with institutional-grade scalability and developer-friendly architecture, Somnia positioned itself as one of the most technically advanced yet accessible networks for on-chain consumer use cases.

The Challenge

Ahead of its global token generation event (TGE), Somnia faced a dual challenge: (1) establishing localized conviction in the Korean market—one of the most influential and narrative-driven ecosystems in global crypto, and (2) translating complex technology into marketable storytelling that would resonate with both developers and retail audiences. Despite strong technical fundamentals and a credible founding team, Somnia needed a coherent market narrative, trusted local voices, and sustained visibility across both digital and physical channels.

Our Solution

Accelab led Somnia's end-to-end Korea market activation through three core pillars:

Narrative Co-Creation: Worked directly with Somnia's founding and marketing teams to co-develop a narrative framework tailored for the Korean audience, translating core messages into a localized storyline emphasizing technological credibility, real-world scalability, and creative freedom for developers.

Multi-Phase KOL Program: Curated and managed a comprehensive KOL program across pre-TGE, TGE, and post-TGE waves, coordinating over a dozen active creators across X (Twitter), Telegram, YouTube, and Naver blogs to ensure sustained market presence.

Somnia House at Korea Blockchain Week: Supported the planning and promotion of an immersive brand experience at Space S50 in Seoul that brought together founders, developers, KOLs, and community leaders, creating one of the most memorable community touchpoints of the event.

Key Results

• Exchange Listings & Market PerformanceWithin one week of listing, Somnia achieved listings on Binance, Upbit, and Bithumb, reaching a peak fully diluted valuation (FDV) of approximately $1.7 billion USD and daily trading volumes exceeding $1.4 billion.
• Sustained Creator EngagementThe coordinated multi-phase KOL campaign produced a consistent flow of localized content, maintaining organic awareness for several weeks post-TGE.
• Community PerceptionNarrative alignment and localized tone contributed to an exceptionally positive reception among Korean retail audiences and Web3 communities.
• Brand RecognitionSomnia House emerged as one of the most memorable community experiences of Korea Blockchain Week 2025, effectively bridging technical credibility with cultural relevance.

Impact

Accelab's collaboration with Somnia demonstrated the power of narrative orchestration combined with localized market fluency.

By co-constructing a market-specific story, synchronizing influencer deployment across platforms and phases, and reinforcing brand presence through high-impact physical activations, the campaign successfully converted technical ambition into market conviction.